What Should a Freelance "Hire Me" Page Include?
Stop overthinking and focus on what your clients actually care about.
Your "Hire Me" page isn't actually about you—it’s about your client. When a potential client lands on your site, they are looking for a positive end result, like making more money or saving time. Here are the 5 essential elements you need to include:
1. A Strong, Clear Tagline
This is the first thing people see. Don't just put your name; use a crystal clear statement that says exactly who you are, what you do, and who you help.
2. Focus on Benefits, Not Features
Instead of just listing your services, explain how those services benefit the client. For example: Don't say "I write blog posts." Say "I create content that helps your business rank on Google and attract more customers".
3. Show Your Face
You are your product. Include a professional, friendly photo of yourself to build trust. People are much more likely to hire someone they can see.
4. Proof of Your Work
Potential clients need to see that you are capable. Include 2-3 links to past projects, screenshots of your designs, or testimonials from happy clients. Testimonials are more "real" if you include a small headshot of the person next to their quote.
5. A Simple Way to Contact You
Close your page with a clear Call to Action (CTA). Use a button like "Let's Talk" or "Hire Me" that leads directly to a contact form or your email address.
Pro Tip for Beginners:
If you don't have past clients yet, create "spec samples"—projects you've done for fictional clients to show off your skills.