No‑Jargon Website Glossary

Website pros use a lot of weird words. Here is what they actually mean in plain English, without the tech-speak.

BackupsA "safety save" of your website. If you accidentally break something, you can click a button and restore it to exactly how it was before.
Call to Action (CTA)The button you want people to click. Usually something like "Work With Me" or "Download My Guide."
DomainYour website's street address (like YourName.com). It’s how people find you on the map.
FaviconThat tiny icon that appears in your browser tab so you can find the site when you have 20 tabs open.
HostingThe "rented land" where your website files live so they stay online 24/7.
Lead MagnetA free gift (like a checklist) you give someone in exchange for their email address.
Responsive DesignA website that automatically shrinks or grows to look good on phones, tablets, and computers.
SEO (Search Engine Optimization)The process of setting up your site so that Google shows your name when someone searches for your services.
SSLThe little padlock icon in your browser URL bar. It tells visitors your site is safe and secure.
WordPressA powerful tool used to build websites. It's like the "pro" version of a website builder—lots of options, but a little more to learn.